(Việt Nam) MISS EDE

32 Ngô Quyền, Phường Tân Lợi, TP Buôn Ma Thuột

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Chocolate

MISS EDE is a premium brand specializing in chocolate and coffee in Buon Ma Thuot City. Operational objectives:

  • High-end Vietnamese products: There will be no more Vietnamese farmers having to sell raw materials to foreign countries. 
  • Spreading culture: Design packaging bold culture in the Central Highlands 
  • Patriotism: Spreading the sovereignty of the sea and islands when always bringing a map of Vietnam with Hoang Sa and Truong Sa archipelagos on the product packaging for water visitors out

I. OVERVIEW:

MISS EDE is a trademark operated and commercially operated by EDE Farms Trade Company Limited.

Consumers benefit the most when MISS EDE products are coffee products that ensure top sustainable farming standards such as Rainforest, UTZ, 4C, Fair Trade, … It is an international standard product for Vietnamese people use it.

The ripe coffee and cocoa fruits are processed and fermented at the factory to meet many international standards such as: HACCP, ISO 9001: 2015, ISO 22000: 2015, … With more than 27 years of experience in the field. this.

VIETNAM Gourmet is our gift set with stylized image of Vietnam National Flag and Vietnam map with 2 large Hoang Sa and Truong Sa archipelagos on the box is what we want to contribute. spread the love of the country to everyone, all over the five continents that Hoang Sa and Truong Sa belonged to Vietnam.

II. MATERIAL AREA

“Rainforest, UTZ, 4C, Fair Trade, … are the top standards for sustainable farming that we meet”

MISS EDE is proud to be the only product that uses 100% cocoa and coffee in the landscape cultivation areas that meet the international standards of sustainable farming right in the Central Highlands.

Raw material area for coffee: 144 ha of landscape cultivation project at Ea Tan Coffee Cooperative, Ea Tan Commune, Krong Nang District, Dak Lak Province. This is a project that has been built and operated for nearly 10 years, by Simexco Daklak and Jabcos and World Bank. This material area from 2019 onwards only specializes in supplying raw materials for Jabcos Group to produce their high-end product line, from 2019 we have decided that MISS EDE coffee will be the first domestic unit. use this raw material.

So, what is “Landscape farming”?

Landscape farming is understandably a project that helps:

  • The coffee tree is intercropped with other fruit trees with different height and harvest time. This is to help the coffee tree and other crops have habitat similar to the original habitat that is natural forest; this replaces the current cultivation of a single crop.
  • The fertilization of coffee trees and other crops limits the use of inorganic fertilizers and chemical plant protection drugs;
  • Coffee and crop yields are much lower than specialized farming, but in return: the quality of ripe fruit of coffee and fruit trees is better due to the original habitat, from which the farmers are purchased by us. with a higher price. The addition of seasonal fruit trees will help farmers have a stable income source for each season, avoiding the fact that only one harvest per year when only growing specialized coffee. It is this that during the past 10 years, we have helped farmers confidently and effectively with sustainable farming model.
  • Consumers benefit the most when MISS EDE products are coffee products that ensure top sustainable farming standards such as Rainforest, UTZ, 4C, Fair Trade, … As an international standard product. for Vietnamese to use.

Cocoa is one of the crops grown in our raw material area, in addition, with the cocoa growing area not so popular in the Central Highlands, the fertilization with inorganic fertilizers and chemical pesticides has long been an issue. As for this type of tree, because there is no stable output, farmers are no longer salty. This is a benefit when we have completely clean raw materials from the farms in the Central Highlands.

III. PRODUCTION PROCESS

“HACCP, ISO 9001: 2015, ISO 22000: 2015, HALAL, … are the leading international production standards for quality management and safety standards that we comply with”

Why is our selling price higher than other products in the market?

Because: Our raw materials are clean according to international standards, and the process of processing 100% ripe fruit according to international food safety regulations.

* The ripe coffee and cocoa fruits are processed and fermented at the factory to meet many international standards such as: HACCP, ISO 9001: 2015, ISO 22000: 2015, … With more than 27 years of experience in the field. this area.

IV. CULTURE LANE

“MISS EDE wishes to spread the beauty of the Tay Nguyen girl to everyone, with a gentle but strong personality, we wish everyone will love the Central Highlands land as love for the product itself. MISS EDE so “

* Dressed in the beautiful clothes of the most beautiful girls in the Central Highlands, Vietnam. The image of the Central Highlands girl on the product packaging is the factor we want to emphasize to everyone about the beauty and attraction of the Central Highlands region.

V. BLUE SWEET AWARDS 2019

EDE FARM co., Ltd owns the brand name MISS EDE is recognized as a business enterprise for sustainable development, by:

  • UNDP: United Nations Development Program
  • VCCI: Vietnam Chamber of Commerce and Industry
  • VUSTA: Vietnam Union of Associations and Science and Technology
  • CSIP: Vietnam Community Initiative Support Center