ViralWorks is a technology startup established in March 2018 with CEO Le Hong Thao Quyen – a talented CEO who has been approved by 5 Shark to invest in SharkTank Vietnam program.

I. OVERVIEW

Viralworks is an intermediary platform between brands and influencers in the community (influencers). From this combination, brands can place posts on the wall of social media accounts such as Facebook, Instagram of KOLs or influencers to advertise their products. This is a new business model based on the flourishing of users of social networking sites in Vietnam.

ViralWorks is gradually asserting its position in the field of Influencer Marketing with the main product that connects Brand and Influencers – allowing customers (businesses) to find influencers quickly and quickly. the most convenient.

Understanding employees is the core of success, ViralWorks always wants to build a dynamic working environment, highlight creativity and clear career orientations for employees. We believe that you will receive the right value when joining the ViralWorks family.

In parallel with the exponential growth of the Influencer Marketing market, ViralWorks has developed a subscription system with more than 10,000 micro-influencers (social media accounts with 1,000-10,000 followers) diversifying from all fields. sectors and trades. This company also gradually solves the problem of confidence in the professionalism, the weakest point of the KOL team in Vietnam. Not only on the familiar social networking platforms Facebook or Instagram, ViralWorks has started to cooperate with Tik Tok, researching and learning about social networks creating videos that are creating a fever among young people.

II. DỊCH VỤ

• CEO là ai?
• • Possessing a confident attitude, Le Hong Thao Quyen is the owner of a breakthrough project in doing business through social networks, thereby earning more than 7 billion VND of capital. With the startup community and fans of the TV show Shark Tank (Billion-dollar Business), Le Hong Thao Quyen, Co-founder and 26-year-old Director of ViralWorks Co., Ltd. The name is no stranger. This is the girl who successfully persuaded all 5 Shark (sharks) and earned a capital amount of 300,000 USD.
  • Le Hong Thao Quyen is the co-founder (Co-founder) and 26-year-old Director of Viral Works Co., Ltd. This girl born in 1992 also owns a special record when she became one of the eight Google student ambassadors in Vietnam (Google Student Ambassador – GSA) and was a former business development director of METUB Network. (the No. 1 YouTube multi-channel network in Vietnam).
  • Together with many other young people, Thao Quyen is the beginning of a trend that has just started forming in Vietnam, which is the desire to become real millionaires from her idea business on the Internet.
  • Help Facebook, Instagram users make money thanks to the number of followers
  • Viralworks is an intermediary platform between brands and influencers in the community (influencers). From this combination, brands can place posts on the wall of social media accounts such as Facebook, Instagram of KOLs or influencers to advertise their products. This is a new business model based on the flourishing of users of social networking sites in Vietnam.
  • After being broadcasted on SharkTank in July 2018, looking back at ViralWorks at the present time, many people are surprised by the rapid steps of a young start-up.
  • In parallel with the exponential growth of the Influencer Marketing market, ViralWorks has developed a subscription system with more than 10,000 micro-influencers (social media accounts with 1,000-10,000 followers) diversifying from all fields. sectors and trades. This company also gradually solves the problem of trust in the professionalism, the weakest point of the KOL team in Vietnam.
• Scored in the Indonesian market, the first step in the world
• • To expand the network, from the early days, Thao Quyen and her colleagues at ViralWorks have actively participated in many startup events, actively learning about technology knowledge as well as social networks. And the opportunity to raise capital seems to once again find CEO ViralWorks when she recently became the only representative of Vietnam to participate in the APAC Women Founders program.
  • Thao Quyen is one of 9 female CEOs participating in the APAC Women Founders program organized by the venture capital fund Simona and Digitaraya (the Indonesian start-up project founded by Google). Photo: NVCC
  • This is a program organized by the venture capital fund Simona and Digitaraya (an Indonesian startup support project founded by Google) to invest capital in Asia-Pacific startup companies founded by women. or leadership. Here, CEOs of startup projects will have access to government officials, and the project will introduce them to the Indonesian market.
• Pioneering in approaching Gen Z on social networks
• • Not just a story of buyers and sellers, ViralWorks truly gives Influencer a healthy working environment, where you have the right to choose the job and the products and brands that are suitable for the department. personal preference, become the pioneer to experience quality products. ViralWorks believes influencers will become a serious job, worthy of respect and practical benefits.
  • By providing accurate data, constantly updating social media trends, understanding young people as well as smart technology, we believe that ViralWorks will bring comprehensive Digital Marketing solutions to brands.
  • Viralworks platform has really brought significant achievements to investors with many strengths including:
    • Great market potential: According to statistics, Vietnam is the country with the highest frequency of using social networks in the world. On average, 1 person per day accesses the network for 8 hours and of which 3 hours is only for social networking sites such as facebook, instagram, zalo … This number is still increasing. So this is a very potential market for digital advertising and online viral.
    • Ability to grow and replicate quickly: In the world and in Vietnam are successfully applying technology applications to solving life problems through mobile apps, websites, … ViralWorks is also planning direction to apply technology to make the working process between influencers and brands transparently, quickly and efficiently.
    • ViralWorks team is abundant: Influencer is a very “hot” keyword that many people are interested in and target. They are capable of viral video campaigns, confident ViralWorks as well as the powerful acquisition skills brands need.

III. BUSINESS OPERATION:

1. POTENTIAL:

• 70% of young people trust Influencers more than traditional celebrities.
• 86% of women use social media as buying advice.
• 49% of consumers depend on Influencers’ recommendation.
• 6 out of 10 young people follow advice from influencers rather than celebrities.
• 74% of consumers trust social networks to make buying decisions
• The Influencer Marketing industry is expected to hit $ 10 billion by 2020 (2018 is only around $ 2 billion).

2. ESTABLISHMENT:

Viral Works is a project just launched in March 2018, Viral Works is a technology platform that allows customers (businesses) and influencers to exchange and manage jobs. advertise (jobs) through the mechanism of searching for best matching partners quickly and conveniently.

Viral Works connects influencers to community (KOL – Key Opinion Leader). KOL can be a star, hot instagram, facebook, beauty blogger, vlogger or anyone who is passionate about review. KOL is suitable for businesses wishing to use the image of influential individuals for their marketing campaign. Viral Works is an intermediary, will enjoy 20% commission from the connection and promotion of the Marketing image.

IV. THÀNH TỰU

• Create a strong impression after the program Shark Tank VietNam
• For Influencers: Not just the story of buyers and sellers, ViralWorks really gives influencers a healthy working environment where you have the right to choose jobs and products and brands. suitable with personal preferences, become a pioneer in experiencing quality products. ViralWorks believes influencers will become a serious job, worthy of respect and practical benefits.
• For Brand: By providing accurate data, constantly updating social media trends, understanding young people and smart technology, we believe ViralWorks will bring a comprehensive Digital Marketing solution for brands.