Uiza is the first startup in Southeast Asia to provide cloud services for video and live streaming which successfully raised capital from ESP Capital and Framgia.

I. OVERVIEW

This startup was founded by a group of Vietnamese engineers in 2017 and is quickly present in many Southeast Asian countries. Uiza’s customers include several e-commerce platforms that allow sellers to use livestream to interact directly with buyers; serving millions of students from Southeast Asia’s largest online education complex; Indonesia’s e-sports livestream platform or major media and media groups in the region.

With experience as a machine learning engineer who has studied and worked at major corporations in the US such as CGI, and at the same time served as Senior Director – International Product Development of Topica Education Technology complex. , Nguyen Duc Anh founded Uiza to provide broadcasting technologies. Uiza’s goal is to build a video system with the latest technology such as Youtube and repack it into simple APIs (application programming interfaces) so programmers can use it easily. ” , Uiza founder expressed ambition. “At Uiza, we believe that supporting programmers, startups and companies who can use video easily is the best way to make a positive impact. “Uiza will use the funds it receives to attract more talented technology engineers, and Uiza build new technology, bringing the best video experience to customers and viewers.” will

Uiza focuses on dealing with video transmission issues, especially in developing countries where internet infrastructure is not stable. The company assists its customers to deliver video content globally at local cost with multi-hardware support technology combined with a distributed edge computing network. By gathering billions of data points in real time from connections between thousands of ISPs (Internet service providers), billions of video views, hundreds of transmission locations, Uiza, using machine technology. learn how to optimize the viewing experience and livestream the best way for your audience.

The Uiza platform uses data science to simplify this process as well as make the most optimal decisions based on machine learning technology. This whole complex system is placed behind a simple application programming interface (API) layer, giving users full control over the video system. This helps programmers can add video and livestream features to their applications in an extremely simple, convenient and cost-effective way, with just a few lines of code.

Uiza’s customers include several ecommerce platforms that allow sellers to use livestream to interact directly with buyers; serving millions of students from Southeast Asia’s largest online education complex; Indonesia’s e-sports livestream platform or major media and media groups in the region.

With its technological advantages, Uiza has a huge potential in the Internet Video market with an estimated value of nearly 70 billion USD in the next 5 years and will support its customers to stream videos and livestream to more. 2 billion viewers worldwide.

II. BUSSINESS OPERATION:

1. MARKET DEMAND

According to a Cisco study, in 2022, video and livestreaming accounted for huge amounts of traffic to 80% of the total Internet capacity. In the next 3 years, the growth rate will be up to 33% for video and 72.7% for livestream. In this decade, video has changed the way people communicate, receive information, learn and trade. Every day we see more new applications on video platforms such as streaming games, live insurance applications, e-physiotherapy, livestream-based e-commerce, interactive education …

The application of video and livestream is still a huge challenge because of the complexity in deployment due to high requirements in technology and management of computing resources, especially bandwidth, effectively. . The birth of Uiza is a turning point for Vietnamese technology startups, the first cloud / video streaming application platform in Southeast Asia, which investors rated as a future unicorn startup.

2. ESTABLISHMENT:

Founded in 2017, Uiza collects billions of data points in real time from connections between thousands of ISPs (Internet service providers), billions of video views, hundreds of transmission locations, Uiza. apply AI (Artificial Intelligence) and Machine Learning (machine learning) to optimize viewing experience for users. Uiza focuses on dealing with video transmission issues, especially in developing countries where internet infrastructure is not stable. The company assists its customers to deliver video content globally at local cost with multi-hardware support technology combined with a distributed edge computing network.

According to Nguyen Duc Anh – CEO and co-founder of Uiza, the most difficult thing when the project is established is that the product requires high technology and has not been clearly shaped. Therefore, it is difficult for investors to learn and pour capital.

Experiencing many difficulties, the project is now providing solutions to many international customers in Korea, Japan, Singapore and Vietnam. Uiza also has more than 30 experienced engineers from Silicon Valley and other Large technology corporation of Asia and Vietnam. The goal of the project in the next 5 years will support customers to stream videos and livestream to more than 2 billion viewers worldwide.

III. ACHIEVEMENT:

In 2018, Uiza is one of nine businesses funded by ESP Capital and Framgia:
ESP Capital is headquartered in Singapore and Ho Chi Minh City, and is a fund that invests in seed round technology startups. In addition to finance, the Fund assists companies in overall strategic advice, connecting partners and potential investors as well as supporting business operations. Uiza is the 9th company to receive ESP investment after Canavi, Jamja, Homedy, Luxstay, Cooky, WeFit and 2 other companies in the field of Medtech.

In 2019, Uiza received a $ 1.5 million investment in a seed round from Surge.Surge is a startup development program of a venture capital fund, focusing on the early stages of startups in India and Southeast Asia by supporting capital, personnel, and experience in building the world’s largest billion-dollar companies from Sequoia Capital such as Youtube, Google, Oracle, Apple, Cisco … This is the largest seed round investment with High record price for a B2B technology startup in Vietnam. Uiza representative said that the money received will be used to build products and attract talents. Sharing the reason for Sequoia Capital’s investment, Mr. Nguyen Duc Anh – CEO of Uiza said: If the investor looks at the product, then with the expectations of the Uiza team, the product may never be good enough. ” With Sequoia Capital, anything can be fixed if a startup has the following factors:

• Vision / Mission:
• • This element is the most important. If you don’t have a vision big enough, solve a problem big enough with a breakthrough solution then Sequoia won’t care. Luckily, at Uiza vision and mission are something very clear to all of you.
  • Every week at an all-hands meeting, any employee in any department is volunteered to talk about the company’s mission and vision from your personal perspective.
• People: The person Sequoia seeks must be the “authenticity”. I can’t translate it into Vietnamese, but that means you have to be yourself, you have to have your own perspective on everything, dare to think contrary to the crowd, have to be confident that even if I’m an underdog but that’s not a big deal. This is also what I was looking for for potential candidates for Uiza. A bit of a hint that Uiza’s 25% engineer is now a former CTO of some tech startups.
• Timing: The timing is very important. If this started 5 years ago, it is not possible because the world internet is not good enough to apply Uiza’s technology, if this is done in 5 years, it will ignore the booming video application wave in Asia. . Seeing the golden time to do it, or to invest, is the hardest thing. Uiza is quite lucky to be born at the right time , “CEO Uiza shared on his personal page. “