Truly Asia was founded by Ms. Le Thi Thuy Linh and Nguyen Quang Khanh. Before starting a business, Thuy Linh operated in a lighting equipment company, while Quang Khanh was an IT engineer with many years of experience. “What to eat tonight” is the first product of this startup, integrating electronic payment technology and artificial intelligence. This mobile software offers a variety of menus, full of nutrition and very delicious.

I. OVERVIEW

From the fact that modern meals are not simply filling the body with food, it is also where families sit together to enjoy, the dishes must also be nutritious, startup Truly Asia developing application “What to eat tonight” to dispel the worry of the cook. Startup Truly Asia created the application “What to eat tonight” to provide a detailed menu list with a clearly displayed nutrition regimen, allowing modern customers to choose according to their family preferences.

The startup was founded by Ms. Le Thi Thuy Linh and Mr. Nguyen Quang Khanh. With experience from the previous workplace, you both cooperate and release the first product of the startup.

Currently, “What to eat tonight” keeps a steady growth rate, receiving 100 orders per day at 8 points of sale, receiving positive feedback from consumers. Sharing about its upcoming goal, the startup said it would expand to 1,000 points of sale in Hanoi and Ho Chi Minh City with more than 4,000 regular customers.

The model of receiving food at a fixed point of sale will help build a new habit for housewives when they can take food according to the desired route instead of at home or at work. Specifically, customers can look around the standing position based on the previously updated travel route, the system will display many different receiving points, overcoming the disadvantages of the door-to-door delivery model for consumers. not always at home, saving both parties waiting time.

According to founder Le Thi Thuy Linh, the market for this service segment is still very wide because many modern women in big cities tend to consume smartly and conveniently on apps. Therefore, any product that meets the criteria of providing safe, nutritious food based on technology and bringing value to users will be welcome.

Our goal is to become a large business with expected revenue of tens of trillion with an average net profit of 15%, solving redundant workforce in big cities and boosting production. Vietnam’s agriculture follows international standards that can lead to higher living standards of its people.

II. SERVICE

In each dish in the tray, the app suggests what ingredients to use and is available for sale, users just need to click to order and wait for the fresh food to be delivered. The receiving place can be the company, on the way back, where you live.

To use the service, just download the application “What to eat tonight” to your smartphone, choose your favorite dishes and menus on the online tray, then perform menu related operations. goods at the same destination (POD – Point of Delivery). Select food in the basket, pay and deliver it to the PODs most convenient for the buyer. Pick up points can be located at the foot of the office building, on the way home from work, near where the buyer lives or at your child’s school for fast and convenient pick up.

The main ingredients, sub-ingredients in each dish will be put in the same package, avoiding the lack or forgetting as when going to the market. For example, when choosing a carp with galangal, the buyer’s basket will include the main ingredients as carp, bacon, galangal root and secondary raw water color. Or traditional spring rolls, in addition to the traditional spring roll ingredients, fried cassava is also briefly accompanied by spring rolls and pickles.

To help save time, the sales place will pre-process the food so that users just need to open it up and cook it right away. The time of receiving goods is chosen by the customer, which will help the app to calculate and give a specific formula, from which the food is prepared just enough to avoid spoiling or losing nutrients during transportation.

Besides, the app also supports modern online payment methods in parallel with traditional COD. Customers can enter the recipient’s information into the application manager so they can pick up on behalf of POD locations, saving delivery costs.

Unlike traditional grocery shopping, the cook has to think about the food and then make a list of what to buy to cook, which takes time and is sometimes missed. Our software introduces the rice tray first, users can freely choose the food before proceeding to order ingredients.

Sales partners of “What to eat tonight” are stores that ensure at least VietGAP quality, certified organic standards by the authorities, … This helps make family dinner both delicious and safe, fully nutritious also.

The application is integrated with artificial intelligence, helping to make the best proposal for each family member. In each serving, the application suggests nutritional weight suitable for the condition of family members such as age, height, weight, disease … to help take good care of loved ones.

With smart technology, the app promotes the model of receiving food at a fixed point of sale, helping to build new habits for users when they can take food according to the desired route instead of at home or at work.

By doing this, customers can search around the standing position based on the previously updated travel route, the system will display many different receiving points, overcome the downside of delivery for consumers. not always at home, saving both parties waiting time.

For suppliers, Truly Asia also offers many different standards to ensure clean, safe food reaches consumers. Accordingly, all suppliers must ensure at least the quality of VietGAP, certified organic standards by the authorities …

Referring to food ingredients and inventory control, the founder said the company is under raw material dependence from suppliers. At the same time, the startup is still looking for a unit to sign customer benefits insurance. As for “bombed” products, they will be stored for 72 hours and transferred to hospitals or orphanage kitchens.

The startup also provides an Ezzi vice-chef feature that reminds users to buy spices to accompany the food, to avoid buying in excess. Time to order is before 11am and pick up from 4:30 pm to 7:30 pm so that the food preparation and preliminary processing is carried out well.

The application suggests nutritional weight suitable for the condition of family members such as age, height, weight, disease … to help take good care of loved ones. In addition, customers can enter recipient information into the application manager so that they can receive them on behalf of POD locations, saving delivery costs. Various forms of payment from online payment to COD (delivery and receipt)

The model of receiving food at a fixed point of sale will help build a new habit for housewives when they can easily take food according to the desired route instead of at home or at work. Specifically, customers can look around the standing position based on the previously updated travel route, the system will display many different receiving points, overcoming the disadvantages of the door-to-door delivery model for consumers. not always at home, saving both parties waiting time.

III. ACHIEVEMENT

• The startup has currently developed 6 applications around the operation of “What to eat tonight” including: mobile app for users, mobile app for coder, mobile app for provider, mobile app for shipping unit and website used to help BOT to completely manage the system.
• Application deployed to test run in a month achieved sales of 700 million.