Printgo is the first design and printing platform in Vietnam, based on modern technology to solve the problem of design and printing, thereby promoting marketing and business efficiency. Understood simply, Printgo is created as an e-commerce site, where customers can freely select the samples you want, make the request for editing and print immediately. In the printing house, designers will “sell” the products they can make, increase customers and revenue.

I. OVERVIEW:

The step of pioneering is always too difficult, Printgo is out of solving the problem of leveraging, connecting the available resources like Luxstay applications, Grab, Uber, or as direct competition with the big guys are doing very good printing services such as delicate printing company, company in Alona, a printing company in Vietnam not to mention the market needs to be trained raw markets have accepted in the present time as the child designerbold of the current Hung Dinh Ceo is not yet developed in Vietnam market.

1. Who is the CEO of Printgo?

The CEO of Printgo is Mr. Tuan Anh. Mr. Tuan Anh has worked at Vivas-VNPT Technology as deputy director of Digital Content Center. Abandon the dream of many people with a high salary, Mr. Tuan Anh has been a Start-up project on Livestream for more than 1 year but failed.

In the course of his work, he found that printing and designing in Vietnam was too much potential to exploit. Because of the design needs and printing is very high, but to find a printer or machining material suitable for the product is difficult. Therefore, he has been thinking of developing a design and printing platform applied modern technology, which simplifies the difficulties above.

2. Solving the inexistence that existed for a long time:

Always get back to the difficulties of customers-also themselves experienced at the previous stage, Printgo has launched a website with the interface and the usage is completely different from the traditional printing house. Printgo creates a rich, diversified library of samples, divided by industry and field to satisfy customers ‘ choice. Furthermore, Printgo always focus on bringing great experiences to customers when using the services of Printgo With this new interface, customers can on the website, choose the design patterns and print products you want, make a request, then order and proceed to checkout. The finished product will be shipped home. Customers do not need headaches looking for designers, printers or worries about timing and quality of finished products. Furthermore, the PRINTGO system also enables to store and manage the design files, conveniently in print and control of its marketing campaigns. In the printing house, designers will also have a reputation to boost sales and marketing for their own printers!

II. BUSSINESS OPERATION:

1. MARKET DEMAND:

a. The inexistence is long in the printing and designing industry.

• So far, design and printing are two separate stages, so to grip on the hands of a finished product, the business units face a lot of difficulties. In particular, for small retail stores, small businesses, or start-ups, yet more experienced, a knowledge of the printing industry, finding a professional design partner, printing quality is becoming more difficult.
• The process from design to finishing finished products consists of several stages, the synchronization also wasting time, manpower, money.
• Some traditional printers are not yet able to reach customers effectively, yet to be able to achieve their strengths as well as not make good use of online Marketing channels to build brand image.
• If continuing to maintain traditional business methods as current, the distance between customers and some printers is very far.

b. Printgo Application Technology “narrow” every distance.

• Understanding the “weaknesses” that the printing market is experiencing, Printgo – the online printing platform launched with the mission of bringing technology to change traditional habits, offering a synchronized design and printing solution.
• First, the foundation of PRINTGO focuses on overcoming all the weaknesses that traditional printing units encounter. Printgo creates a rich, diversified library of samples, divided by industry and field to satisfy customers ‘ choice. In addition to the above issues, Printgo always focus on bringing great experiences to customers when using the service of Printgo
• Now, customers can on the website, choose the designs and the printing products you want, make a request, then order and proceed to checkout. The finished product will be shipped home. Customers do not need headaches looking for designers, printers or worries about timing and quality of finished products.
• Moreover, the PRINTGO system also enables to store and manage the file design, convenience in printing and control marketing campaigns.
• The printer can upload design files and get print applications from Printgo. More importantly, the printer can self-advertise and reach customers through design files, user reviews at Printgo.
• Similarly, freelance designers can get orders from Printgo, dramatically increasing the source of income.
• Not only that, Printgo has a tool system that quotes auto, public, transparent. Thanks to this quotation tool, customers can easily reference the price of the products that you desire with the requirements. The effective scientific order management system is also the highlight of Printgo. For each customer order, the system will update the order, conveniently monitor the status such as waiting for payment, moving the design, completing,… Therefore, tracking and processing orders will be much simpler.
• By creating a technology platform that improves the user experience, science in management, PRINTGO helps all participants to include clients, printers, fast printing companies, designers, and beneficiaries.
• With the ambition to use technology to change the old habits, Printgo wishes to bring an optimum service, create practical value, change business mindset and use of services of the people of Vietnam in the technological era 4.0.

2. MARKET POTENTIAL:

Printgo is always controversial in the professional world that whether this model can succeed? Does an abstract product such as design and printing use the alternative human consultant technology? Printgo does not say affirmative that he will succeed. But over the data of the formal months of business activities as well as the reaction of the market and customers, PRINTGO can be confident that they are going in the right direction.

After a period of operation, Printgo has been a great customer trust choice for design advice, printing:

• Brand identity
• Communication products such as leaflets,brochure,
• Office publications such as name card, clip file, message header,…

After the Shark Tank Vietnam program, Printgo has more motivation to make the wish, the goal is.

Despite the difficulties and challenges ahead, the PRINTGO team is gradually finishing the system, striving to spread value to the community. Printgo hopes to continue to accompany businesses, companies, and shops on the road to become more professional with quality design and printing products.

IV. ACHIEVEMENT:

Tested from April 2019 to July 2019, Printgo has served 500 customers and more than 20% of customers continue to use the service. Currently, the average of each order is worth about 1.5 million.

And also in 2019, this printing connection platform received VND 4 billion on Shark Tank Vietnam – a Vietnamese famous Tv show for startup.

Printgo collects money from customers, shares it with the printing house and retains 15%. If successfully mobilizing 4 billion VND, the company will focus on quickly developing technical, technology and marketing staff. Currently, the company has two shareholders, CEO Tuan Anh and an angel investor, holding 54% of the shares.