YOLA has always been known as a prestigious educational institution that brings a marked improvement in students’ academic skills and scores from international exams. The outstanding progress of more than 30,000 YOLA trained students and a series of top high scores in Vietnam IELTS 8.5 / 9.0, TOEFL 119/120, SAT 1570/1600, as well as total scholarship value of more than 220 billion VND from YOLA’s top 100 universities dedicated exclusively to students, are testimony to the effectiveness of the academic pathway that YOLA is passionate about.

I. OVERVIEW:

Established in 2009, YOLA is the leading center for training and preparation for international English exams for all ages with the mission of providing comprehensive guidance and training in knowledge, skills, and people with exam preparation courses: TOEFL, SAT, IELTS, SSAT, GMAT, Teen English Course – YOLA English Junior, and other skill courses: Academic Writing, Public Speaking, Writing that Matters…

VISION

Yola created a world where people were empowered to unleash their full potential.

MISSION

• YOLA is the leading pioneer education model that transforms life.
• YOLA’s goal by 2025 is to serve 500,000 trainees, reach 2 million students nationwide. Ngoc Tu said, YOLA will expand in the near future, but she does not share the specific number of branches, other than that the southern provinces will be destinations in the near future, after Hanoi and Ho Chi Minh City. .

TECHNOLOGY:

• There are two main areas of technology investment in YOLA, namely teaching and operational management. Accordingly, technology helps teachers and parents monitor students; students can study online at home with modules at the right level for best results.
• For operations, technology helps create a teacher evaluation platform, which serves as the basis for fair rewards, an important factor for retaining human resources in competitive industries. In addition, the learner data obtained also helps YOLA visualize where learning needs come from to support the process of expanding new branches. Currently YOLA’s course includes online courses and activities at the center.
• In addition to the online courses on the application, Yola also focuses on opening English teaching centers because, according to the founders’ assessment, the online model, although helping to reach more people and cheaper, is not suitable. markets where the self-awareness of learners is not as high as in Vietnam.
• The company specializes in English test preparation programs (IELTS, TOEFL, SAT, GMAT), English training program for teenagers; organizing summer camps in the US and courses on skills and extracurricular activities.

GUIDELINE:

• In YOLA, the center always has the motto “Beyond Score – Focusing on progress of students”. Each student will be advised on their own learning path, suitable to their own abilities and goals. Thanks to that, the trainees here identify their personal capacities, the goals to be achieved and understand how YOLA will help them achieve their goals. This helps students to be more conscious and try their best in the learning process.
• Learning results of students are always carefully monitored and promptly informed so that students have a direction to overcome and improve in the future. With a personalized training schedule suitable to their competencies, students here can easily learn and achieve good results after the course.

YOLA TEAM:

• As a center specializing in English language training to study abroad , the teachers here are chosen strictly. One of the mandatory criteria to pass the teacher selection exam in YOLA is to have high test scores with international English certificates (TOEFL, SAT, IELTS …).
• YOLA’s teaching staff includes both native teachers and Vietnamese students graduated from famous universities such as Harvard, Stanford, Yale, Cambridge, London Institute of Economics … With experience in the process of studying, applying and winning scholarships to famous universities, Vietnamese teachers have strategies to help students get high scores on international exams and gain more experience. study and orient learning methods to achieve study abroad goals. At the same time, native teachers are the ones who standardize English skills for students.

II. BUSINESS OPERATION:

1. MARKET DEMAND

Statistics show that the total size of the English teaching profession in Vietnam is about 400 million USD, the growth rate is about 10%. In particular, the need to learn English to serve the needs of studying abroad is attracting 60% of the total market turnover annually.

Founded by Ngo Thuy Ngoc Tu, Pham Anh Khoa and overseas Vietnamese alumni, Yola focuses on English language training and life skills for students. The curriculum is designed on an online platform to provide a blended learning experience.

YOLA applies online learning model to help reach the crowd, reduce costs and enhance students’ pronunciation. In addition, the startup also applies technology to create a smooth and efficient working system.

2. ESTABLISHMENT:

YOLA educational organization was established in 2009 in Ho Chi Minh City under the management and administration of international graduates from famous American universities: Pham Anh Khoa (Bates University), Ngo Thuy Ngoc Tu (Stanford University), Phan Duy (Dickinson University) – with the same concern “Do something meaningful for our country”. Initially, the center focused on teaching by the internet but failed after only 6 months because parents still have not put their faith in this intelligent learning platform. The difficult situation has forced the company’s leaders to change new directions: set the mission of “Unlocking the potential” as a goal, operating on the motto “Changing the lives of Vietnamese students through education”.

YOLA started his career with an SAT preparation center (a standardized competency test widely used for college admissions in the US education system), and classroom teachers were none other than are the talented and enthusiastic co-founders.

After only one year, the number of classes increased by 5 times, the students of YOLA achieved impressive SAT scores and received scholarships at major universities. After that success, YOLA continues to expand courses such as SSAT, TOEFL, IELTS, English for Teenagers, English for Children, Primary English, Overseas Counseling, American Summer Camp, and skills courses. … with the desire to bring academic English, thinking skills and commitment to optimal training results under the guidance of a team of teachers who are regularly trained to help learners of all ages prepare a solid foundation. sure. YOLA is proud to equip from skills to knowledge, contributing to building confidence and daily maturity of students from a very young age.

In 2018, YOLA started to develop the YOLA Kids branch, focusing on children from 3 to 10 years old. YOLA’s expansion is predictable as the Company needs to increase its influence in the most vibrant segment of the market today, that is, teaching and learning English for children. Along with the needs of parents to prepare to study abroad at an early age, YOLA helps Vietnamese children learn English and access critical thinking skills from a young age.

By 2019, YOLA has established 16 centers and become one of the most famous educational organizations nationwide with the message of unleashing potential power of all ages. The outstanding progress of more than 50,000 students, a series of top high scores in Vietnam such as IELTS 8.5 / 9.0, TOEFL 119/120, SAT 1570/1600…. as well as the total value of scholarships of more than 220 billion VND from the Top 100 leading universities in the world granted to YOLA students are proof of the outstanding effectiveness of the different academic pathway here.

III. ACHIEVEMENT

In the last 9 years, YOLA has always maintained the central growth rate and the number of students at the rate of 50% although service prices are always increasing from 5-7% per year. This is quite an impressive growth when compared to the current English teaching arena. With 10 centers, YOLA is accounting for about 10% market share in terms of revenue in the high-end group.

With these outstanding achievements, in 2019, Yola received 10 million USD invested by an investment fund specializing in the education sector based in Singapore and India – Kaizen Private Equity (Kaizen PE). Before Kaizen PE, YOLA was invested 4.9 million USD by Mekong Capital in 2016.